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                                                               Marketing Mix Definition:           “A combination of factors that can be controlled by a company to influence consumers to purchase its products”. The marketing mix definition is simple. It is about putting the right product or a combination thereof in the place, at the right time, and at the right price.                                                     Marketing Mix 4P’s      ...

DRUG INTERACTION INTRODUCTION DEFINITION: u   “Drug interaction refers to an adverse drug response produce by the administration of drug or co-exposure of drug with another substance which modify the patient response to the drug”.                                                                  OR u   The pharmacological result, either desirable or undesirable, of drugs interacting with themselves or with other endogenous chemical agents, with components of the diet, or with chemicals used in or resulting from diagnostic tests”.                    ...