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                                                               Marketing Mix Definition:           “A combination of factors that can be controlled by a company to influence consumers to purchase its products”. The marketing mix definition is simple. It is about putting the right product or a combination thereof in the place, at the right time, and at the right price.                                                     Marketing Mix 4P’s                                              Marketing Mix – Product:                 A product is an item that is built or produced to satisfy the needs of a certain group of people. The product can be intangible or tangible as it can be in the form of services or goods. Producer must ensure to have the right type of product that is in demand for his market. So during the product development phase, the marketer must do an extensive research on the life cycle of the pro

DRUG INTERACTION INTRODUCTION DEFINITION: u   “Drug interaction refers to an adverse drug response produce by the administration of drug or co-exposure of drug with another substance which modify the patient response to the drug”.                                                                  OR u   The pharmacological result, either desirable or undesirable, of drugs interacting with themselves or with other endogenous chemical agents, with components of the diet, or with chemicals used in or resulting from diagnostic tests”.                                                                  OR u   “The drug interaction occurs when a patient’s response to a drug is modified by food, nutritional supplements, formulation excipients, environmental factors, other drugs or disease”. These interactions are difficult to detect, since they may be mistaken for therapeutic failure or progression of the disease. Drug interactions may be harmful or beneficial. Harmful drug in